About Taking Back the Narrative

This Zionism education company was born out of necessity and personal passion. Laureen Lipsky, the Founder & CEO, participated on the donor-level and as an Israel fact-seeker within numerous seemingly pro-Israel organizations. While all such organizations have good intentions towards the Jewish homeland, what is missing, and in such is detrimental, is accurate Zionism education. Laureen, who grew up in a Zionist home, and whose first international trip was to Israel for her bat-mitzvah, but who for the next 20 years was fairly anti-Israel, even while part of the alphabet-soup of pro-Israel organizations. The media was a factor to a lesser degree. In 2014, Laureen became a passionate Zionist and embarked on a journey of educating on Israel based on tangible historical facts.

What the space currently offers is an emphasis on biblical times, then skipping over nearly 2,000 years of rich Judean history in Israel, even after the final exile in 136 AD, and misinforming that Israel was ‘created’ or ‘re-birthed’ or ‘re-established’ in 1948. Worse, that the UN had anything to do with that– and not brave Jews who fought the British occupiers for 20 years in Israel. 

The goal is to share just the facts related to both Israel and its place within the Middle East. Every country has definitive facts that make up its history; Israel is no different. The aim is to educate those who are barraged with misinformation so commonly seen in the media, on college campuses, on social media, and as mentioned above – via existing Jewish organizations. These antisemitic lies, both as historical misinformation and inaccurate terminology, have real-life damaging consequences, at times fatal, for Jews worldwide. The best way to push back against the antisemitic lies is with accurate facts to then share with others.

TBTN emphatically stands by its tag line, “There is no Israel without Jews. No Jews without Israel.” This is in reference to Jews being indigenous to Israel. The Jewish people, even today, would not be a distinct race and ethnicity with a shared faith and customs, without the original provenance in Judea & Samaria (Jews literally emerged from the Semitic tribes in the Judean ancestral heartland, Judea & Samaria 4,000 years ago). Even after the last Roman exile in 136 AD, when 700,000 Jews remained, those in the Diaspora were connected to Israel through  the love and yearning for the return to the homeland. This is evidenced in daily prayers, holiday rituals, and life cycle events — Israel is and always has been front and center.

Is this Zionism education company only for Jews? Not at all. TBTN is thrilled to share its long-researched knowledge with all ages, nationalities, ethnicities, and religions. The initiative only discriminates against falsehoods about the only Jewish homeland.

The non-Jewish minorities in Israel  are proudly presented in the Highlight section boxes.

The website contains historically-accurate details backed by numerous vetted sources. In addition to the website, TBTN now offers Zionism education classes (Israel Explained: Through the Lens of History) four times a year, a bimonthly newsletter, The Zionist Corner podcast, and Laureen is available for speaking engagements.  You are welcome to explore the site through the numerous topics aimed at countering antisemitic lies, and help others take back the false narrative being propagated against Israel.

Please contact TBTN with any questions you may have.

To contact: info@tbtnisrael.com